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Email content delivers your message to the doorstep of your subscribers. However, the language and tone give it meaning.

Xenophon Newsletter

Xenophon’s Marketing Director supplied the initial email draft.

See Old Copy below.

Old Copy

After much thought and consideration unfortunately, we made the difficult decision to cancel our annual fundraising Gala – for the safety and health of our community and in accordance with CDC, State, and local advisories. 

Thank you for supporting us by purchasing tickets to our event and being a sponsor to our event. Now more than ever we need your support to continue our life changing actiivities for our vulnerable community. 

We still have our usual amazing auction packages to share and because this event provides almost half of our operating budget, we found a way for everyone to be involved! We are working with the online auction platform for non-profits, BiddingforGood.com, and we will go live on Saturday 3/21/2020 with our auction packages as well as our Fund-A-Need giving. 

For those who had purchased a ticket to our Gala, let us know if you would like a refund or use it as a fully tax deductible donation to Xenophon. 

On behalf of our entire team, thank you for the opportunity to still engage you for our online Gala Kick-off on Saturday 3/21/2020 … so put on your sparkly gown, the costume of your favorite movie character, or hang out in your pajamas! 

Look an email at the end of the week for your link to our auction. 

Thank you again for your support!


I used the above copy to draft the following version. I offered new approaches to both tone and language.

See New Copy below


New Copy

Dear Friends and Family,

It is with heavy hearts that we must announce the cancellation of Xenophon’s 2020 Gala. After careful consideration we chose to put the safety and health of our community above this fundraising event that we love. Our decision is in accordance with Centers for Disease Control (CDC), state, and local recommendations.

But it our primary concern is always you. We thank you for supporting us as a ticket holder and sponsor. Now, more than ever we need your support. Our vulnerable community must continue the life-changing activities that only Xenophon provides.

Fundraising from the Gala sustains half of our operating budget. We still have one-of-a-kind auction packages for you to bid on. By collaborating with nonprofit platform BiddingforGood.com we are assured that everyone can participate. Bidding will go live on Saturday 3/21/2020 and includes our Fund-A-Need giving. 

Please contact us if you would like a refund for your ticket or to claim it as a tax-deductible refund. On behalf of our entire team, thank you for your continued support as we move our auction online for the Gala Kick-Off on Saturday 3/32/2020!

Now put on your sparkly gown, dress up like your favorite movie character, or just hang out in your pajamas!

Check your inbox for an email at the end of the week for your link to the auction. 

Thank you again for your support!


The marketing director approved a final version that incorporates content from both drafts.

See Final Version below.


Emailed Version


Matt-Damon-Ford-Vs-Ferrrari-Xenophon-Therapeutic-Riding-Center-Email-Header
Email-Content-Thank-You
Email-Content-Fundraising-Gala


Seth Singleton believes in a common thread that connects us all. In the end, everyone has a story to tell.  

Tell yours with a Storyteller.

To talk more about projects like this contact sethsingleton@gmail.com


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