Salt Air Salon


The Project

This copy was written to introduce clients to Tracy.

She’s a color specialist who has a full index of clients.

No time, for pink and green hair, she’s looking


The Copy:

Introduces her specialty, Balayage.

Includes a definition and origin. Ends with an expectation and real-world association.

Introduces why and how of her color process.

Professional and personal attributes = inspiration that shapes her goals and expectations.

A surfer girl who travels the world to bring inspired color to her clients.

Contact me about crafting content like this for your site

Seth Singleton is a Storyteller. Storytelling is his favorite form of writing.

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