Salt Air Salon

The Project

This copy was written to introduce clients to Tracy.

She’s a color specialist who has a full index of clients.

No time, for pink and green hair, she’s looking


The Copy:

Introduces her specialty, Balayage.

Includes a definition and origin. Ends with an expectation and real-world association.

Introduces why and how of her color process.

Professional and personal attributes = inspiration that shapes her goals and expectations.

A surfer girl who travels the world to bring inspired color to her clients.

Contact me about crafting content like this for your site

Contact Me to discuss your storytelling project by leaving me a message on this site. Reach out to me on your favorite social media platform. Or just email

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